It seeks to enhance sustainable and inclusive intra-African trade, pan-African trade, and trade with the European Union (EU).
The project is tailored to the specific needs of each participating country targeting SMEs, sector associations and government institutions to create a more conducive business and export environment for SMEs and strengthen regional integration.
It supports initiatives to address selected supply side constraints and enhance competitiveness. These include reducing market access barriers, strengthening the quality compliance and standards, value addition, certification, training and capacity building for improved market access.
