The ITC Packaging Directory is Live
Dear Valued SME Partner,
We are pleased to remind you that the ITC Packaging Directory is now live and accessible to SMEs across East Africa.
The platform launched in November 2025 at the MSMEs Trade Fair in Nairobi and is designed to help SMEs easily identify reliable, SME-friendly packaging manufacturers and distributors in the region.
Through the Directory, you can:
- Find verified and certified packaging suppliers
- Compare services and solutions tailored for SMEs
- Reduce packaging sourcing time and costs
- Improve product presentation and market competitiveness
EU-EAC MARKUP II Academy
Welcome to the European Union (EU) East African Community (EAC) Market Access Upgrade Programme (EU-EAC MARKUP II) Academy! A learning space to support SMEs improve their competitiveness and access to export markets.
Enrol and access for free training programmes and resources to strengthen SMEs competencies, capabilities and processes for improved competitiveness and access to market.
Through this learning space you can access courses for self-paced e-learning, a knowledge depository and, for BSOs, resources to organize scalable workshops. Some of the courses target all types of SMEs while others are targeting specific sectors such as coffee or packaging.
Participants also have access to a virtual learning space where they can exchange experiences, tips and business ideas among themselves and interact with trade professionals.
Ready to expand your business globally?
The programme is designed to improve livelihoods, create employment opportunities and enhance export competitiveness for MSMEs in select value chains across Burundi, Kenya, Rwanda, South Sudan, Tanzania, and Uganda.

What you will get:
- Export readiness training
- Branding and digital skills training
- Access to international markets
- Access to financial advisory services
- Mentoring with international experts and so much more!
Results — Impact — People
The EU-EAC MARKUP II — is a regional development initiative that promotes economic growth in the East African Community (EAC) through private sector development and export promotion.
Unlocking MSMEs' potential through value addition and promoting their access to markets

Our Feed
๐จ The 2026 season of the EAC Regional Quality Awards is now open!
— EAC MARKUP (@eacmarkup) May 22, 2026
๐ Open to businesses across all EAC Partner States
Enter and showcase your commitment to quality, excellence, and competitiveness in regional and global markets.
๐ Learn more & apply:https://t.co/CrTj7TtRQq
Donโt miss this opportunity ! https://t.co/K0rhvGHGyG
— EAC MARKUP (@eacmarkup) May 21, 2026
๐ฐ๐ช ๐ Are you ready for the 3rd Kenya Quality Award 2026?โฐโฐJoin KEBS first-ever webinar and learn how to participate and become a winner in your preferred category.โฐ
— EAC MARKUP (@eacmarkup) May 14, 2026
๐ Fri 15 May
โฐ 8:30 โ 10:30 AM EATโฐโฐ*Register now: https://t.co/PapwWkv70p pic.twitter.com/SEVP9J7vn7
The initiative also aims to encourage the adoption of internationally recognised standards, strengthen innovation and improve market access for businesses across the region. The announcement was made during the 28th Meeting of the East African Standards Committee (EASC) held inโฆ pic.twitter.com/ho6RXgP5Ot
— East African Community (@jumuiya) May 13, 2026
๐๐๐ ๐๐๐๐๐๐๐๐๐ ๐๐๐๐ ๐๐๐๐๐๐๐๐ ๐๐๐๐๐๐๐ ๐๐๐๐๐๐ ๐๐ ๐๐๐๐๐๐ ๐๐๐๐
— East African Community (@jumuiya) May 13, 2026
๐๐ ๐๐๐๐โ๐ ๐๐๐ ๐๐๐๐๐๐๐๐๐๐๐
The EAC has today officially announced the upcoming 2026 EAC Regional Quality
Awards set to fete outstanding enterprisesโฆ pic.twitter.com/t3ThCPOJPV
๐ Smart Agribusiness Webinar SeriesโฐAutomate โข Optimise โข Expand
— EAC MARKUP (@eacmarkup) April 8, 2026
Learn how SMEs can use AI & digital tools to streamline operations, engage customers & grow.
๐ 14 Apr โ 12 May | 10 AM CAT / 11 AM EATโฐ๐ฉ๐ฝโ๐ซ Led by Tarnia Gonzo
๐ Register: https://t.co/ZQG6oiuQJQ pic.twitter.com/xuXIzS3Kjh
#EABC is pleased to share this weekly update, highlighting member-centric initiatives undertaken, upcoming activities and opportunities for your engagement.
— East African Business Council (@EABCjumuiya) March 21, 2026
We wish you a blessed Eid al-Fitr.
Download: https://t.co/4j9vzhXETM@AhmedFarah__ @KEPSA_KENYA @TanzaniaCTI pic.twitter.com/RZB5roMjTH
#Tanzania has taken a major step towards paperless trade & digital transformation with the launch of the https://t.co/FOQXFapwmo analysis. Under EU-EAC MARKUP II, the initiative sets a roadmap to strengthen system integration, cut trade costs & improve transparency. ๐น๐ฟ ๐ฅ๏ธ pic.twitter.com/j2m6U3Vgva
— EAC MARKUP (@eacmarkup) March 25, 2026
๐ฑ๐ Join our regional EU-EAC MARKUP II webinar to understand the EU Deforestation Regulation & EAC Trade
— EAC MARKUP (@eacmarkup) March 10, 2026
๐ 31 Mar 2026 | ๐ 11:00 EAT
โ๐ซLearn how EUDR will impact Leather coffee & cocoa exports and how businesses can prepare.
๐ Register here : https://t.co/vxBW5Ws58l pic.twitter.com/DVFEBCCii1
The new Non-Tariff Measures Self-Assessment Tool (NTM SAT) was launched at the East African Business and Investment Summit & Expo 2026 in Nairobi today. This will help businesses understand and comply with non-tariff measures. @KEPSA_KENYA @EABCjumuiya @EUinKenya @EUinTZ pic.twitter.com/DfstiOTqBo
— EAC MARKUP (@eacmarkup) February 25, 2026
This week, RAQ members gathered for an insightful session with @margaretafunder from @ITCnews, who led the Quality Champion program under #MARKUP. the team discussed the journey and future of RAQ as a National Quality Hub for ITC. pic.twitter.com/uTZkod7dmY
— Rwanda Alliance For Quality (RAQ) (@RwandaQuality) February 8, 2026
From Kenya to the market โ๐ฐ๐ช
— EAC MARKUP (@eacmarkup) January 6, 2026
Jotim Coffee is growing stronger, more competitive, and market-ready with support from EU-funded MARKUP II programme.
๐ฅ Watch the video to hear their story from ambition to opportunity.#SupportingMSMEs #Unlockingtrade #Deliveringimpact pic.twitter.com/NcoxtwyqW5






















