Ready to expand your business globally?
The programme is designed to improve livelihoods, create employment opportunities and enhance export competitiveness for MSMEs in select value chains across Burundi, Kenya, Rwanda, South Sudan, Tanzania, and Uganda.
What you will get:
- Export readiness training
- Branding and digital skills training
- Access to international markets
- Access to financial advisory services
- Mentoring with international experts and so much more!
Results — Impact — People
The EU-EAC MARKUP II — is a regional development initiative that promotes economic growth in the East African Community (EAC) through private sector development and export promotion.
Unlocking MSMEs' potential through value addition and promoting their access to markets
Our Feed
๐ฐ๐ช ๐ Are you ready for the 3rd Kenya Quality Award 2026?โฐโฐJoin KEBS first-ever webinar and learn how to participate and become a winner in your preferred category.โฐ
— EAC MARKUP (@eacmarkup) May 14, 2026
๐ Fri 15 May
โฐ 8:30 โ 10:30 AM EATโฐโฐ*Register now: https://t.co/PapwWkv70p pic.twitter.com/SEVP9J7vn7
The initiative also aims to encourage the adoption of internationally recognised standards, strengthen innovation and improve market access for businesses across the region. The announcement was made during the 28th Meeting of the East African Standards Committee (EASC) held inโฆ pic.twitter.com/ho6RXgP5Ot
— East African Community (@jumuiya) May 13, 2026
๐๐๐ ๐๐๐๐๐๐๐๐๐ ๐๐๐๐ ๐๐๐๐๐๐๐๐ ๐๐๐๐๐๐๐ ๐๐๐๐๐๐ ๐๐ ๐๐๐๐๐๐ ๐๐๐๐
— East African Community (@jumuiya) May 13, 2026
๐๐ ๐๐๐๐โ๐ ๐๐๐ ๐๐๐๐๐๐๐๐๐๐๐
The EAC has today officially announced the upcoming 2026 EAC Regional Quality
Awards set to fete outstanding enterprisesโฆ pic.twitter.com/t3ThCPOJPV
๐ Smart Agribusiness Webinar SeriesโฐAutomate โข Optimise โข Expand
— EAC MARKUP (@eacmarkup) April 8, 2026
Learn how SMEs can use AI & digital tools to streamline operations, engage customers & grow.
๐ 14 Apr โ 12 May | 10 AM CAT / 11 AM EATโฐ๐ฉ๐ฝโ๐ซ Led by Tarnia Gonzo
๐ Register: https://t.co/ZQG6oiuQJQ pic.twitter.com/xuXIzS3Kjh
#EABC is pleased to share this weekly update, highlighting member-centric initiatives undertaken, upcoming activities and opportunities for your engagement.
— East African Business Council (@EABCjumuiya) March 21, 2026
We wish you a blessed Eid al-Fitr.
Download: https://t.co/4j9vzhXETM@AhmedFarah__ @KEPSA_KENYA @TanzaniaCTI pic.twitter.com/RZB5roMjTH
#Tanzania has taken a major step towards paperless trade & digital transformation with the launch of the https://t.co/FOQXFapwmo analysis. Under EU-EAC MARKUP II, the initiative sets a roadmap to strengthen system integration, cut trade costs & improve transparency. ๐น๐ฟ ๐ฅ๏ธ pic.twitter.com/j2m6U3Vgva
— EAC MARKUP (@eacmarkup) March 25, 2026
๐ฑ๐ Join our regional EU-EAC MARKUP II webinar to understand the EU Deforestation Regulation & EAC Trade
— EAC MARKUP (@eacmarkup) March 10, 2026
๐ 31 Mar 2026 | ๐ 11:00 EAT
โ๐ซLearn how EUDR will impact Leather coffee & cocoa exports and how businesses can prepare.
๐ Register here : https://t.co/vxBW5Ws58l pic.twitter.com/DVFEBCCii1
The new Non-Tariff Measures Self-Assessment Tool (NTM SAT) was launched at the East African Business and Investment Summit & Expo 2026 in Nairobi today. This will help businesses understand and comply with non-tariff measures. @KEPSA_KENYA @EABCjumuiya @EUinKenya @EUinTZ pic.twitter.com/DfstiOTqBo
— EAC MARKUP (@eacmarkup) February 25, 2026
This week, RAQ members gathered for an insightful session with @margaretafunder from @ITCnews, who led the Quality Champion program under #MARKUP. the team discussed the journey and future of RAQ as a National Quality Hub for ITC. pic.twitter.com/uTZkod7dmY
— Rwanda Alliance For Quality (RAQ) (@RwandaQuality) February 8, 2026
From Kenya to the market โ๐ฐ๐ช
— EAC MARKUP (@eacmarkup) January 6, 2026
Jotim Coffee is growing stronger, more competitive, and market-ready with support from EU-funded MARKUP II programme.
๐ฅ Watch the video to hear their story from ambition to opportunity.#SupportingMSMEs #Unlockingtrade #Deliveringimpact pic.twitter.com/NcoxtwyqW5
๐ฃ MARKUP II | Year-End Highlights
— EAC MARKUP (@eacmarkup) December 19, 2025
Our final EUโEAC MARKUP II Newsletter of the year is out! Celebrating impact and the people behind it ๐
๐ https://t.co/2JwY4jHXMB
๐ Braimpire Ltd at IATF 25
๐ EAC Quality Awards
โ Taste of Harvest coffees
Happy festive season! ๐ pic.twitter.com/17EZUgURYr
๐ MARKUP II Update! ๐
— EAC MARKUP (@eacmarkup) December 10, 2025
As we wrap up the year, we are excited to share this inspiring video featuring key insights on :
๐น strengthening value chains,
๐น empowering MSMEs, and
๐น advancing sustainable trade across East Africa.
๐ฅ Watch the video here:https://t.co/enB1CmsqNZ pic.twitter.com/kSHdMpE9NO
๐ข MARKUP II invites Lean/Six Sigma experts based in Burundi, Kenya, Rwanda, South Sudan, Tanzania, or Uganda to support packaging companies through training and coaching on process excellence.
— EAC MARKUP (@eacmarkup) December 10, 2025
๐ Deadline: 7 Jan 2026
๐ Apply: https://t.co/q7bXe4UyfF
#EAC #Lean #SixSigma pic.twitter.com/m1WoZEyYhd
๐โจ What an inspiring session at the #AUEU25 ๐ฆ๐ด @ITCnews side-event brought together policymakers and entrepreneurs for a exchange on strengthening SMEs competitiveness.
— EAC MARKUP (@eacmarkup) November 27, 2025
"With ITC's support on quality weโre now reaching new customers across the worldโ Mr. Hamza AMIMZA LTD pic.twitter.com/tVNlWCUYVd
๐ Today marks the launch of #AUEU25 here in ๐ฆ๐ด
— EAC MARKUP (@eacmarkup) November 24, 2025
Tomorrow @ITCnews will host a side event on Private Sector Driving Intra-African & AfricaโEU Trade through the #ATCMA
๐ Diamante 2
๐ 9:00โ11:00
Join us to discuss how SMEs can shape stronger continental & EU-Africa trade ties https://t.co/aMcUtkdWu2 pic.twitter.com/SSFYm6WNiT
Implementing Partners
