EAC-EU Trade, Competitiveness & Investment Summit

February 1^st - 4^th 2027

Why Should You Attend?

Get in front of European investors and buyers
Meet investors in the leather, packaging and horticulture value chains

Get ahead of the market
Learn what European markets want straight to the buyers

Buid long-lasting partnerships
Dedicated and facilitated networking sessions to ensure sustainability

Walk away investment-ready
Attend sessions to learn about practical investment tools and financing pathways

The ITC Packaging Directory is Live

Find Trusted Packaging Suppliers in East Africa

Dear Valued SME Partner,
We are pleased to remind you that the ITC Packaging Directory is now live and accessible to SMEs across East Africa.

The platform launched in November 2025 at the MSMEs Trade Fair in Nairobi and is designed to help SMEs easily identify reliable, SME-friendly packaging manufacturers and distributors in the region.

Through the Directory, you can:

Find verified and certified packaging suppliers
Compare services and solutions tailored for SMEs
Reduce packaging sourcing time and costs
Improve product presentation and market competitiveness

Visit the Directory Today

EU-EAC MARKUP II Academy

Online Training Platform

Welcome to the European Union (EU) East African Community (EAC) Market Access Upgrade Programme (EU-EAC MARKUP II) Academy! A learning space to support SMEs improve their competitiveness and access to export markets.

Enrol and access for free training programmes and resources to strengthen SMEs competencies, capabilities and processes for improved competitiveness and access to market.

Through this learning space you can access courses for self-paced e-learning, a knowledge depository and, for BSOs, resources to organize scalable workshops. Some of the courses target all types of SMEs while others are targeting specific sectors such as coffee or packaging.

Participants also have access to a virtual learning space where they can exchange experiences, tips and business ideas among themselves and interact with trade professionals.

Ready to expand your business globally?

Join the Market Access Upgrade Programme (MARKUP II) funded by the European Union (EU).

The programme is designed to improve livelihoods, create employment opportunities and enhance export competitiveness for MSMEs in select value chains across Burundi, Kenya, Rwanda, South Sudan, Tanzania, and Uganda.

What you will get:

Export readiness training
Branding and digital skills training
Access to international markets
Access to financial advisory services
Mentoring with international experts and so much more!

Apply now to start your journey to global success

Results — Impact — People

How EU-EAC MARKUP II Is Making a Difference

Ugandan Coffee Enterprise Expands Exports and Jobs with EU–EAC MARKUP II Support

Enjoy the Taste of Harvest Burundi

Highlights from World of Coffee 2025

EU-EAC MARKUP II : Trade Promotion Organizations Technical Working Group meeting

Let's meet leather companies at the Africa Sourcing and Fashion Week in Nairobi

Unlocking MSMEs' potential through value addition and promoting their access to markets

Visit our partner states

Our Feed

📢 Ready to export with confidence? | Prêt à exporter en toute confiance ?

Join our webinar on ITC’s Non-Tariff Measures Self Assessment Tool designed to help assess your business export readiness.

Register for one session that works best for you. Link in the comments pic.twitter.com/FVtkwckxGm
— EAC MARKUP (@eacmarkup) June 24, 2026

📢 Heading to World of Coffee Brussels? ☕

Join MARKUP II from 25th – 27th June at World of Coffee Brussels!

Follow our social channels for updates from the event#wocbrussels2026 #worldofcoffeebrussels pic.twitter.com/n9IuzjuqGd
— EAC MARKUP (@eacmarkup) June 23, 2026

📢 Register Today – Introduction to Supply Chain Management Webinar 📢

Join us to gain practical insights on competitiveness, procurement, sustainability, ESG and supply chain risk management.

🗓️ 25 June | ⏰ 10AM – 12PM EAT | 🔗 https://t.co/G1q21PT4Vp pic.twitter.com/2NlCPnqnPW
— EAC MARKUP (@eacmarkup) June 23, 2026

📢 🇺🇬 Opportunity for Ugandan Entreprises

MARKUP II invites eligible Ugandan coffee and cocoa entreprises to apply for an opportunity to receive moisture meters

🔗 Details & application link: https://t.co/GO9ysvUNtt

🗓️ Apply by: July 17, 2026 #UgandaCoffee #UgandaCocoa pic.twitter.com/nXEoC2z0jf
— EAC MARKUP (@eacmarkup) June 22, 2026

MARKUP II Newsletter – June 2026 Edition

We’ve just published the June edition of our newsletter!

Find out more about how we’re continuing to supporting trade in East Africa through this edition!

🔗 Read our new edition here:https://t.co/63BOQcadyP pic.twitter.com/w8jqkhRxLR
— EAC MARKUP (@eacmarkup) June 19, 2026

Ensuring high-quality agricultural exports and consumer safety!
A specialized training program on the implementation of analytical methods for pesticide residue analysis conducted at the NAEB @RwandAgriExport. in Kigali, Rwanda with support from @EUinRW https://t.co/Y457wcWYi0 pic.twitter.com/dh2sU4aslq
— EAC MARKUP (@eacmarkup) May 28, 2026

🚨 The 2026 season of the EAC Regional Quality Awards is now open!

📍 Open to businesses across all EAC Partner States

Enter and showcase your commitment to quality, excellence, and competitiveness in regional and global markets.
👉 Learn more & apply:https://t.co/CrTj7TtRQq
— EAC MARKUP (@eacmarkup) May 22, 2026

Don‘t miss this opportunity ! https://t.co/K0rhvGHGyG
— EAC MARKUP (@eacmarkup) May 21, 2026

🇰🇪 🏆 Are you ready for the 3rd Kenya Quality Award 2026?⁰⁰Join KEBS first-ever webinar and learn how to participate and become a winner in your preferred category.⁰
📅 Fri 15 May
⏰ 8:30 – 10:30 AM EAT⁰⁰*Register now: https://t.co/PapwWkv70p pic.twitter.com/SEVP9J7vn7
— EAC MARKUP (@eacmarkup) May 14, 2026

The initiative also aims to encourage the adoption of internationally recognised standards, strengthen innovation and improve market access for businesses across the region. The announcement was made during the 28th Meeting of the East African Standards Committee (EASC) held in… pic.twitter.com/ho6RXgP5Ot
— East African Community (@jumuiya) May 13, 2026

𝐄𝐀𝐂 𝐀𝐍𝐍𝐎𝐔𝐍𝐂𝐄𝐒 𝟐𝟎𝟐𝟔 𝐑𝐄𝐆𝐈𝐎𝐍𝐀𝐋 𝐐𝐔𝐀𝐋𝐈𝐓𝐘 𝐀𝐖𝐀𝐑𝐃𝐒 𝐓𝐎 𝐇𝐎𝐍𝐎𝐔𝐑 𝐄𝐀𝐒𝐓
𝐀𝐅𝐑𝐈𝐂𝐀’𝐒 𝐓𝐎𝐏 𝐄𝐍𝐓𝐄𝐑𝐏𝐑𝐈𝐒𝐄𝐒

The EAC has today officially announced the upcoming 2026 EAC Regional Quality
Awards set to fete outstanding enterprises… pic.twitter.com/t3ThCPOJPV
— East African Community (@jumuiya) May 13, 2026

🚀 Smart Agribusiness Webinar Series⁰Automate • Optimise • Expand
Learn how SMEs can use AI & digital tools to streamline operations, engage customers & grow.
📅 14 Apr – 12 May | 10 AM CAT / 11 AM EAT⁰👩🏽‍🏫 Led by Tarnia Gonzo
🔗 Register: https://t.co/ZQG6oiuQJQ pic.twitter.com/xuXIzS3Kjh
— EAC MARKUP (@eacmarkup) April 8, 2026

#EABC is pleased to share this weekly update, highlighting member-centric initiatives undertaken, upcoming activities and opportunities for your engagement.

We wish you a blessed Eid al-Fitr.

Download: https://t.co/4j9vzhXETM @AhmedFarah__ @KEPSA_KENYA @TanzaniaCTI pic.twitter.com/RZB5roMjTH
— East African Business Council (@EABCjumuiya) March 21, 2026

#Tanzania has taken a major step towards paperless trade & digital transformation with the launch of the https://t.co/FOQXFapwmo analysis. Under EU-EAC MARKUP II, the initiative sets a roadmap to strengthen system integration, cut trade costs & improve transparency. 🇹🇿 🖥️ pic.twitter.com/j2m6U3Vgva
— EAC MARKUP (@eacmarkup) March 25, 2026

🌱🌍 Join our regional EU-EAC MARKUP II webinar to understand the EU Deforestation Regulation & EAC Trade

📅 31 Mar 2026 | 🕒 11:00 EAT

☕🍫Learn how EUDR will impact Leather coffee & cocoa exports and how businesses can prepare.

🔗 Register here : https://t.co/vxBW5Ws58l pic.twitter.com/DVFEBCCii1
— EAC MARKUP (@eacmarkup) March 10, 2026