Empowering Tanzanian businesses through ITC Market Analysis Tools
Three-day workshop on ITC Market Analysis Tools: Trade Map and Market Access Map was held in Mwanza, Tanzania.
33 participants - 8 women and 25 men, representing both the public and private sectors, included representatives from the Ministry of Agriculture, the Ministry of Industry and Trade, TANTRADE, Institute of Rural Development Planning, University of Dar es Salaam, the Ministry of Trade and Industrial Development of Zanzibar, consulting firms, micro-, small-, and medium-sized enterprises, among others.
The workshop provided valuable insights and practical training, with interactive sessions on using the ITC Market Analysis Tools, offering hands-on experience in interpreting trade data.
The tailored training modules addressed specific sector needs, enabling participants to directly apply the tools to their industries and understand how market intelligence can inform strategic decision-making.
Building upon the successful foundation of MARKUP phase I, which benefited over 250 companies across Tanzania, this workshop represents a key step in expanding the network of certified trainers and fostering robust trade advocacy under EU-EAC MARKUP II.
Through this workshop, participants sharing the vision of leveraging trade market information and advancing economic growth in Tanzania were provided with the necessary tools and knowledge to enhance their market analysis capabilities.
