The 24th East African Community (EAC) MSMEs Trade Fair formally known as the EAC Jua Kali Nguvu Kazi Exhibition, was held from 26 October - 5 November 2024 in Juba, South Sudan.

More than 1700 exhibitors from the EAC region participated in the Fair. 11 MSMEs showcased their products with support from the International Trade Centre (ITC) through the European Union (EU) funded EU-EAC MARKUP II programme.

The 2024 edition of the Trade Fair was themed "Promotion of Unique Innovations and Skills Development Amongst EAC MSMEs".

The Fair enabled new connections and provided a chance to promote business and build lasting relations for engagement in international trade.

EU-EAC MARKUP II also supported ITC SheTrades women-led SMEs to participate in the Fair.